About

Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered sentimentally for the role they've played in the daily life of an entire generation or country. But few succeed in combining the two -- technology and sentiment -- and leave an eternal mark.

Now in more than 80 countries, the FIAT 500 has evolved into a beloved global icon, winning the hearts of passionate drivers, motor journalists and judges alike. Most recently winning 60 international awards, including being named 2008 European Car of the Year and 2009 World Car Design of the Year. Additionally, FIAT MultiAir Technology was recognized as the "Single Most Innovative Engine Technology" of 2010 by the International Engine of the Year Awards panel. Now that's love.

At Berglund Fiat we have strong and committed specialists with many years of experience satisfying our customers' needs, and look forward to the opportunity to introduce you to the FIAT brand!

The Farrell Family

The Farrell Family For more than 25 years, the Farrell family has led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff members and great deals. With more than 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

Hours

  • Monday 8:30am - 7pm
  • Tuesday 8:30am - 7pm
  • Wednesday 8:30am - 7pm
  • Thursday 8:30am - 7pm
  • Friday 8:30am - 7pm
  • Saturday 8:30am - 6pm
  • Sunday Closed